Ternion Builders, LLC.

Visual Identity | Logo Design | Web Design

Ternion Bulders, LLC. is a woman-owned construction company based in historic Frederick, Maryland. Serving both the Baltimore and Washington, D.C. metropolitan areas, Ternion provides general construction, construction management, design/building services, site development, and so much more.

In looking for a new logo and brand direction, Ternion wanted symbolism of an elephant present and to make their overall brand seem more “fierce”. To achieve this, an industrial-style font was utilized, the symbolism of a hammer is present both within the elephant logo mark and the ‘T’ in Ternion, and a bold yellow color was used. In their primary badge logo, a hexagonal bolt-shaped border surrounds the logo mark and typography to emphasize further the theme of a “fierce” overall brand look.

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