In creating logo options for RAK (Random Acts of Kindness) Brewing Co. I aimed to create a series welcoming brand marks and visual identity that both promotes inclusivity within the community and honors the past of historic Frederick, Maryland.

This logo option for RAK Brewing Co., dubbed “Classic Frederick” achieves a harmonious fusion of industrial aesthetics, upscale refinement, and approachable charm. The subtle industrial style pays homage to those who have paved the way before us in Frederick County. The logo’s primary colors — forest green and brown sugar — are carefully chosen to evoke feelings of warmth, energy, and freshness. The logo employs a balanced composition that emphasizes symmetry and organization. This arrangement enhances the logo’s approachability by offering a sense of familiarity and order.