Scrap Iron Moonshine Cocktail
Visual Identity | Logo Design | Packaging Design
During the 1950s on Daufuskie Island, South Carolina, many residents made their money by picking oysters. However, contamination in the Savannah River led to a population decrease on the island from 2000 residents to around 100. Some of the few residents that stayed turned to the distilling and transporting of illegal moonshine to nearby Savannah, Georgia to sell. To avoid police attention when moving the shine, runners would cover the drums used to carry the drink with scrap metal. If they were ever stopped, they would tell law enforcement that they were transporting scrap iron. This method was used so much that eventually, the name stuck, and the drink became known as ‘Scrap Iron’.
Today, the recipe remains a secret and Daufuskie Island is the only place in the world where you can get an authentic Scrap Iron Moonshine Cocktail.
Through this packaging design, I aimed to create a design that is reminiscent of prohibition-era packaging to pay homage to the history of the drink and to bottle the drink in limited batches so that others can try the drink without visiting Daufuskie Island.