Cars and Coffee, a common event in the automotive enthusiast community where car lovers meet up early on a Saturday or Sunday morning at a local coffee shop to check out other enthusiasts’ cars. In developing the fictional Octane Coffee Company, I created a series of cold brew coffee tailored toward automotive enthusiasts. Automotive imagery is present throughout the packaging, with the most obvious being its packaging in an oil can and the illustrations of different cars. Furthermore, the color palette of the packaging symbolizes a stoplight, and each individual can have a short bio about the car on its respective packaging.