This Washington Football Team poster was created with the campaign “Get On Board” in mind. Being a fan of this team for my whole life, I especially noticed a disconnect in recent years from some fans due to poor performance on the field and scandals in the front office. For many Washington fans, changing the name of the historic franchise was the last straw and enough to stop watching entirely. My goal for this poster campaign was to reassure this type of fan and get them to look at the future of the program by highlighting up-and-coming players and by paying homage to former Redskins legends. 

To do this, I added a collection of former Redskins players with a transparent burgundy layer above them in the background and a collection of current players in the foreground. I also created a short video paying homage to some of the Redskins legends. When the poster is scanned using the Artivive App, the video will play.